ROCHESTER, N.Y., June 1, 2022 — Kim Gaylord has been named president and CEO of The Builders Exchange of Rochester, the nonprofit organization announced today.

Gaylord, who has been serving as interim executive director, joined The Builders Exchange in 2016. She previously served as vice president of marketing and operations in charge of membership promotion and retention, marketing, social media and public relations. A membership retention campaign Gaylord developed and implemented for new members resulted in an 85% retention rate.

Before joining The Builders Exchange, Gaylord served as director of marketing and corporate communications at Finger Lakes Technologies Group Inc. A Webster, N.Y. resident, she holds a bachelor’s degree in marketing and management from SUNY Brockport.

Kim Gaylord said, “I am excited about the opportunity to lead The Builders Exchange of Rochester and to work with the staff to further the organization’s growth in membership, partner collaboration and global recognition. I thank the board of directors and the search committee for putting their trust in me.”

Melissa Geska, The Builders Exchange of Rochester’s board chairwoman, said, “We conducted a broad and detailed search, but it did not take long to realize that our next leader was already inside our building. Kim Gaylord is a smart, talented leader who is poised to take The Builders Exchange to new heights. The board and I look forward to continuing to work with Kim as she leads the organization going forward.”

About The Builders Exchange of Rochester
With more than 600 members and affiliates, The Builders Exchange of Rochester (robex.com) serves the commercial, industrial and governmental construction industry in western and central New York through discounted OSHA certification and safety training classes, online planroom access, construction information, news and discount programs to its members. The organization was founded in 1888.